IDAHO BROKER SPOTLIGHT: United Country – Musick & Sons Auction & Real Estate Services
With a state-of-the-art office, team members embrace technology with comprehensive property databases and online meeting software, allowing them to share information and hold remote meetings with clients from anywhere.
At Musick & Sons, a Potlatch Preferred Broker for Idaho, it’s all about narrowing down selections based on a client’s wish list, then checking out properties virtually with clients before they visit to tour in person.
“We can electronically show clients a property they’ve called about on the spot,” says Brandi Spencer, a Realtor with the Nampa-office of Musick & Sons, and the niece of Rick Musick, the president of the family-run real estate company. “Usually, discussions lead to other properties that might fit their goals. And the great thing is that they can preview several parcels online in just a few minutes.”
While Rick’s three sons run the company’s Nampa location in the Boise area, Rick is in the Grangeville office with Nita Musick, his wife and the company’s co-founder.
“When I decided to move back to my roots in Grangeville, it made sense to start a new office here,” Rick says. “This community, with its country lifestyle and beautiful land, is what we’re all about.”
As a family business, “we’re dedicated to our clients, and to each other,” Brandi Spencer says. “Nearly the entire family was born and raised here in Idaho, so we have common goals and enjoy sharing in the success.”
In much the same way that their family reputation has tied into the brokerage’s success, the credibility and quality of the Potlatch name has helped the company, Rick says.
The Potlatch land selection in Idaho is like a big store for buyers, he says, with something for every taste. For example, a buyer might prefer property that’s close to the water, near a town, or with complete privacy.
“To us and our clients, Potlatch land translates to untouched ground,” Rick says. “It has value and meaning, and has been well-managed and cared for.”
For more information about Musick & Sons Auction & Real Estate Services or its Potlatch land listings, contact the team at 208-983-0069, or visit www.ucidaholand.com.